Advanced Public Relations Strategies
By the end of the program, participants will be able to:
Practice the key communication skills and techniques essential for performing their public relations duties.
Demonstrate a better understanding of how to communicate effectively with the internal and external publics
of the organization.
Play an active role in supporting the image and reputation of the organization.
This Program is designed for:
Managers, supervisors and officers experienced in public relations. Also, other key personnel whose work
involves contact and interaction with the internal/ external public, particularly in the areas of personnel,
marketing,
sales, training and administration.
Public Relations in a Changing
Environment |
Verbal Communication Skills |
The Origin and Development of PR
Definitions, Scope and Objectives
New Roles and Perspectives
The Role of Public Relations in Building the
Image of the Organization
|
Kinds of Verbal Communication
Presentation Skills
Verbal and Non Verbal Skills While
Presenting
|
| The Functions of Public Relations |
Written Communication Skills |
Planning and Organizing the Activities of
Public Relations
Ingredients of Successful Planning
Main Qualities of Public Relations Professionals
Public Relations Position in the Organization
|
Types of Written Communications
Effective Writing Skills
Writing and Producing Newsletters,
Brochures, Reports and Magazines
|
Public Relations and Communication
|
Press Conferences |
Communicating With the Internal and External
Public
Non Verbal Communication
The Communication Abilities for Public
Relations Professionals
|
Why to Conduct a Press Conference
How to Prepare a Press Release
How to Conduct a Press Conference
Preparing and Circulating the Press
Clippings |
The Role of PR Professionals in Dealing
with Internal and External Public |
|
Understanding Difficult Personalities
Dealing with Difficult Personalities
|
