Handling the Media and Public Speaking
By the end of the program, participants will be able to:
Define media and learn the techniques needed to handle its various types.
Conduct winning media interviews, whether live or recorded.
Prepare smart press releases aimed at enhancing organizational reputation.
Deal with Public Speaking Anxiety and learn how to subdue its effect when needed.
Deliver balanced and well structured public speeches with ease and confidence.
Handle all types of audiences without losing track or composure.
This Program is designed for:
Public Relations personnel who have to deal with the media on occasional or regular basis. The program is also
suited for senior executives and board members who have to represent their company in public.
| Introduction |
Supporting Your Speech |
| Definition and Types of Media
Ownership and Control |
Anecdotes, Declarations, Rhetorical
Techniques and Scenarios
Humor and Riddles: Yes or No? |
| Handling the Media |
Public Speaking Anxiety (PSA) |
| Why Handle the Media?
What is in It for Them? For You?
The Decision Makers in Media |
Symptoms and Root Causes
Psychological and Medical Therapies |
| Media Interviews |
Style |
Dos and Do nots
Handling Print Material Interviews
Handling Recorded Interviews
Handling Live Interviews |
Body Positioning, Hand Movement and
Eye Contact
Mannerisms and Verbal Tics
Verbal Variety and Pauses
Dress and Appearance |
| Press Releases |
Handling the Audience |
Objectives, Tips and Examples |
Reflecting and Deflecting
Dodging Bullets and Avoiding Banana Skins
Handling Disruptive Behavior
Handling Questions and Answers |
| Press Releases |
| Purpose and Objectives
Different Types |
| Structure |
| The Three S Rule
The Skeleton
Powerful Openings
Previews and Transitions
Substance or Key Points
Reviews and Closing |
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