Public Relations and Media Skills
By the end of the program, participants will be able to:
Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
Appraise certain public relations techniques and approaches appropriately geared to the working
environment of Arab institutions.
Practice key public relations skills relating to verbal and written communication, as well as editorial,
layout and production techniques.
Improve their awareness of the main media skills in Public Relations.
This Program is designed for:
Public relations officers and other key personnel in the organization whose work involves contact and interaction
with the internal/ external public, particularly managers and supervisors in the areas of personnel, marketing, sales,
training and administration.
| Public Relations Concepts |
Presentation Skills and Techniques
in Public Relations |
Roles and Situations
Qualities for Successful Public Relations
Staff
|
Preparation
Rehearsal
Presentation
|
| Public Relations and Communication |
Public Relations Written Skills |
The Public Relations Officer as Communicator
Exchange of Messages
Models of Communication Process
Importance of Body Language in Public
Relations
|
Editorial, Layout and Production Techniques
Writing Memos and Reports
Preparing Newsletters
Designing and Preparing Brochures
|
| Public Relations Responsibilities |
The Public Relations Promotional
Role |
Corporate and Image Identity and Reputation
Public and Community Oriented Activities
Aimed at Internal and External Public
|
Public Relations Role in Marketing and
Advertising
Sponsorship and Promotions
Organizing Exhibitions
Media Coverage |
| Public Relations and the Media |
|
Relations with the Media
Preparing Press Kits
Preparing Press Releases
Conducting Press Conferences
Dealing with the Media
Building Good Relationships with the Media
|
