By the end of the program, participants will be able to:
Acquire the basic concepts, tools, and frameworks of Blue Ocean Strategy.
Gain knowledge of value innovation practices and methodologies.
Learn the process of aligning utility, price and cost propositions to identify strategic options.
Achieve new insights into how Blue Ocean Strategy creates breakthrough business ideas.
Learn how Blue Ocean Strategy is put into action with examples of success stories.
This Program is designed for:
Professionals, managers, and executives who want a clearer picture of Blue Ocean Strategy and are considering
applying Blue Ocean principles and methodologies to their businesses.
Blue Ocean Strategy The New
Market Space |
Executing Blue Ocean Strategy |
Red Ocean versus Blue Ocean Strategies
The Impact of Creating Blue Oceans
Value Innovation: The Cornerstone of Blue
Ocean Strategy
The Six Principles of Blue Ocean Strategy
|
Overcome Key Organizational Hurdles
The Cognitive Hurdle
The Limited Resources Hurdle
The Motivation Hurdle
The Politics Hurdle
Build Execution into Strategy
|
| Analytical Tools and Frameworks |
Sustainability and Renewal |
The Strategy Canvas
The Eliminate-Reduce-Raise-Create Actions
Framework
Reading the Value Curves
|
Blue Ocean Strategy as a Dynamic
Process
When to Value-Innovate Again
Market Dynamics of Value-Innovation
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| Formulating Blue Ocean Strategy |
|
Reconstruct Market Boundaries
Focus on the Big Picture, Not the Numbers
Reach Beyond Existing Demand
Get the Strategic Sequence Right
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