Developing and Implementing the Business Plan
By the end of the program, participants will be able to:
Realize the critical importance of a well thought-out business plan for the success of the organization.
Analyze the business environment and define the most appropriate goals and strategies.
Choose and implement tactics and programs designed to maximize operational success.
Develop a practical plan that will enable management to monitor and control the progress of the
organization.
This Program is designed for:
Department heads, sales managers, marketing managers, senior managers and others who need to develop their
business planning and control skills.
| Developing the Business Plan |
Forecasting |
| What is a Business Plan?
Benefits of a Business Plan
The Planning Process
Team Concepts
Idea Generation
|
Forecasting Methods
Erosion and Growth |
| Resources Needed |
| Manpower
Budgets |
| Vision and Mission Statements |
Financials |
| Definitions
Examples |
The Income Statement
Cash Flow Analysis
Break-Even Analysis |
| Market Situation Analysis |
Concluding the Business Plan |
General (Macro) Environment
Specific Environment, Includes:
o Market and Customer Segmentation
o Competition
o Market Potential, Size and Share
o BCG Matrix, SWOT and Gap Analysis
|
Goal Tree
Executive Summary |
| Controlling the Plan |
| Sales and Financial Reviews
Individual Performance Reviews
|
| Goals, Strategies and Tactics |
|
SMART Goals
Strategy Types
Tactics Preparation and Schedule
Implementation Schedule
|
