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Internet and Web Marketing

Program Objectives:

By the end of the program, participants will be able to:

Reach their buyers directly, establishing a personal link with current and prospective customers.

Access niche buyers with targeted and effective messages.

Publish content that people want to read and search engines reward with high rankings.

Migrate individual marketing activities to their online marketing.

Monitor the web for buzz about their brand.

Understand how tools like blogs, and social networking can be used to enhance their online presence.

Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.

This Program is designed for:

Marketing professionals at a beginners or intermediate level who are involved n interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available

Program Outline:

Marketing on the Web	Developing an Online Marketing Strategy
The Rules of Web Marketing and PR The Convergence of Marketing and PR on the Web Buyers Personas and Reaching Your Buyers Directly Content Writing that Drives Action	Creating an Online Marketing Plan Developing Internet Marketing Training Courses Internet Marketing Campaign
Web Based Communications to Reach Buyers Directly	Templates and Checklists
You Are What You Publish Content-Rich Web Sites and Online Media Rooms Online News Releases and Reaching the Media Blogging for Business and Marketing Search Engine and Viral Marketing The Power of SEO in Beating Your Competitors	Web Site Benchmark Scorecard Action Plan Worksheet Buyer Persona Worksheet Internet Marketing Training Follow-up Professional Development Training

Social Marketing and Networking on the Web
Leveraging Social Media to Engage Customers and Build your Brand. Hands-on and Practical Approach to Twitter, Facebook and LinkedIn