Senior Management Program
By the end of the program, participants will be able to:
Identify the characteristics of the new workplace.
Apply the skills of a senior manager and leader.
Practice the foundations of business analysis.
Apply the latest management concepts and techniques to their current managerial position, with particular
emphasis on strategy formulation, economic analysis, marketing and sales, finance, human resources and
organizational behavior.
Develop and practice the specific skills required for managing successfully in a multi-cultural environment.
Identify their own managerial strengths and improvement opportunities and develop plans for managerial
success.
This Program is designed for:
Individuals in middle and senior positions who wish to better understand themselves in order to improve
their leadership skills. Employees whose responsibilities require delegation, leading and managing change
will also
benefit from the program.
The Management Challenge and the
New Workplace |
The Economics of Business |
Modern Management Thought
The New Workplace and Organizational
Challenges - New Managerial Roles
High Performance Management Practices
The Role of Intangible Assets |
The Price System: The Invisible Hand and
Market Failures - A Role for Government
Market Structures and Price Determination
Inflation, Recessions and Government Macro
economic Policies
Globalization and Emerging Economies |
| Marketing Management |
Strategic Leadership |
Marketing Concepts and Fundamentals
Scanning the External and Internal Environments
for Marketing Purposes
Segmentation, Targeting, and Positioning
Product and Promotion Mix Strategies Across
the Product Life Cycle
Marketing Research: The Importance of Collecting
and Reporting for Decision-Making |
Art of Strategy: Strategy Formulation and
Execution
Types of Strategy
Assessing an Industry and a Firm
Competitive Environment
Identifying Your Firm Critical Success Factors
and Key Results Areas
Building Your Firm Balanced Scorecard |
| Financial Planning and Analysis |
Organizational Behavior |
The Macro Finance Picture - What Every Senior
Manager Needs to Know About Finance
The Key Financial Statements - The Vital Role
of Financial Statements in Running Operations:
The Income Balance Sheet and Cash Flow Statements
Financial Statement Analysis for Decision- Making:
o Time Series
o Cross Sectional, Trend and Vertical Analysis
o Liquidity, Asset Management and Solvency
o Profitability and Market Ratios
|
Leadership as a Process - Bringing Out the Leader
in You
The Situational Leadership Model
The Leader as a Coach and as a Developer of
People - The Art of Delegation |
Strategic Human Resources Management
|
The Four Modern Roles of HRM
The Role of Competencies in Modern HRM
The Role of the Line Manager in Building Leadership:
o Succession Planning
o Talent Management
|
